About

Sidrah is a journalist and documentary filmmaker with a decade long experience working in digital media. Skilled in reporting, shooting, editing, directing, producing films for media networks, NGOs and production houses.  

Sidrah holds a Bachelor's degree in Political Science from Lady Shriram College, Delhi University and a Masters degree in Convergent Journalism from AJK Mass Communication Research Centre, Jamia Millia Islamia. In 2014, she joined Hindustan Times, an English daily as a Video Journalist and Producer as the newspaper was turning digital first.

In 2016 she started freelancing so she could spend more time in the field. Since then she has been working with major international outlets such as- Bloomberg, Financial Times, New York Times, CNN, Aj+,  TRT World, Vox.com, reporting and filming stories from India. 

In 2019, she worked with Khabar Lahariya to launch the video vertical of their first ever multimedia series ‘Sound, Fury & 4G’ now called ‘KL Hatke’. Khabar Lahariya is an award winning, only women-led, rural media platform from India. The platform trains rural women from marginalised communities as journalists, publishes a weekly newspaper and runs a news website. The series told stories about India’s rural youth from the perspective of their women reporters. 

In 2023, she received the Pulitzer Center’s Breakthrough Journalism Award for her Documentary for Financial Times on heatwaves in India and its impact on people and businesses.

In between journalistic assignments she does video work for NGOs that work in improving education, health and livelihoods.